Você tem valor

BRANDING

We developed the visual identity for the "Você Tem Valor" project, a social initiative focused on digital inclusion and well-being for the elderly. Our design approach emphasized a humanized aesthetic, with colors that inspire trust and vitality, as well as accessible and friendly typography. The result is a strong and inspiring brand that communicates belonging and social transformation.

OVERVIEW

The “Você Tem Valor” Visual Identity Manual establishes guidelines for applying the brand, aligning with the project’s mission of digital inclusion and well-being for the elderly. The document defines key elements such as typography, color palette, logo variations, and application rules to ensure consistency and impact in brand communication.

CHALLENGES & APPROACH

  • Challenge: Creating a visual identity that conveys warmth, self-worth, and appreciation for the elderly.
  • Approach: The design incorporates a humanized logo, colors that evoke trust and vitality, and a friendly, accessible typography to reinforce inclusion and belonging.

THE RESULT

The “Você Tem Valor” project stands out with a modern, accessible, and emotionally engaging visual identity. The design strengthens its message of inclusion and social impact, serving as a symbol of respect and appreciation for the elderly.

Next Project

Landing page instituicional Gran Cursos

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